A group of television professionals from Beijing were learning about media management in October on a course arranged by the University of Tampere. The Chinese were the first students of continuing education in new media management.
In autumn 2009 the University of Tampere became the first in Finland to introduce academic teaching in media management. In addition to the two-year master’s programme, the University arranges continuing education for those already in the field.
Media management is a new field of teaching and research which has grown rapidly in both Europe and the USA. Knowing about it is currently seen to be an essential part of media theory, media research and practice in the business.
“The new teaching programme is also a response to the burgeoning interest in media management among media enterprises,” says Professor Taisto Hujanen of the University’s Department of Journalism and Mass Communication.
On the two-year master’s programme in media management students will learn about the management and strategic development of media organizations in a rapidly changing media environment. The education equips students to understand media structures, economy and regulation, likewise changes in content and professional practices.
The first master’s programme has two working languages, Finnish and English. The next programme, scheduled to start up in 2011 with 12 students, will work entirely in English. It is hoped to recruit about one third of the students from abroad.
Continuing education in media management for both international and domestic media professional will continue.
“We intend to keep the doors to Asia open in the future, too, as the Journalism Research and Development Centre and Futu Vision EU-Sino representing Sino-European interaction have concluded an agreement-in-principle on co-operation, “ says Satu Seppä of the Journalism Research and Development Centre.